mission | Valerie MacLeod

23 August 2017

7 Steps for a mission-driven organization

23 August 2017, Comments: 0

  Mission statements drive behavior. The Johnson & Johnson mission saved the company. Does your organization measure up? In the well-known Tylenol tampering incident […]


7 September 2016

Five outstanding missions and one cancer-free diagnosis

7 September 2016, Comments: 1

  What defines a great mission? I think it’s something that employees and customers believe in, it’s something that employees are committed to and […]


23 September 2015

Your problems aren’t unique, your mission should be.

23 September 2015, Comments: 0

  I was called into facilitate strategic planning at a small organization who’s board chair recently resigned. I met with the President about common problems […]