Core values define your organization’s identity – what makes you unique. Core values support the vision and mission and create the culture of your organization – which I like to call “the water you swim in.”
Core values should be enduring, they should not change significantly over time.
We understand what core values are, but why are they so important?
The bottom line is this: Core values create competitive advantage. Core values help you communicate your organization’s culture, which in turn attracts potential employees, clients and suppliers. And this has a positive impact on your bottom line!
Want to learn more about core values? Read www.valeriemacleod.com/google-and-why-understanding-values-is-important/ or contact me Valerie.MacLeod@HainesCentre.com
Photo by Valerie MacLeod